One of the best parts of working with designers is getting to know them as a person first and to see them create a brand that is an organic extension of themselves. I met Elise Joseph, a stylist + tastemaker now based in Nashville, Tennessee, a few years ago and back then she had the vision to create Goodwin but it was a vision at the time. We shared a long coffee in Venice's Abbott Kinney area and even then she was longing to be in Nashville. She was outgrowing her blog Pennyweight and was looking ahead.
A few years later she reached out for some collateral for her new adventure, Goodwin, a curated capsule online shop based on the foundation of mindful women's wear. Her shop carries clothing from independent designers for a conscious buyer. I too have been trying to buy clothes with this ethos and ask myself "Where is this made? How and where was the fabric created?" As someone who works with my hands, I try to value the time and quality put into each garment. The effect of wearing a piece made with intention makes me feel beautiful and gives me a sense of pride knowing that I helped to support a fellow creative. I know the piece will last longer and plus there'll be no one else around wearing the same thing.
Elise partnered with Julia Kostreva to create her branding and logo. For her printing, we selected neutral toned papers milled in Germany. Her business cards are duplexed to about 200# and letterpress printed. The hangtags are also letterpress printed and triple-mounted with a black paper sandwiched in between for an extra thick tag.
These projects are my favorite kind- there's fulfillment when unique prints are sent off to a place with heart.
I'm grateful to be a part of Goodwin's circle of designers even if it's only through paper.
